1. Achs, N. 1998 Online Shopping Report: Strategies for Driving Consumer
Transactions. Jupiter Communications, Digital Commerce Group,
New York, 1997 (www.jup.com).
2. Culman, M. Consumer awareness of name removal procedures: Implications
for direct marketing. J. Dir. Mark. 9, 2 (Spring 1995), 10-19.
3. Driscoll, M., Roberts, C., Lyons, E., Jain, G., and Nuckols, J. Secure
Online Payment Systems. Owen Electronic Commerce Student Working
Paper, 1997 (mba.vanderbilt.edu/student/mba98/ jeffrey.nuckols/
secure_online_payment/secure_payments_frames.html).
4. Erwin, B., Modahl, M., and Johnson, J. Sizing intercompany commerce:
Business trade and technology strategies. The Forrester Report 1,
1 (July 1997) (www.forrester.com).
5. Froomkin, M. Flood control on the information ocean: Living with
anonymity, digital cash, and distributed databases. Univ. Pittsburgh J.
Law and Commer. 395, 15 (1996) (www.law.miami.edu/~froomkin/
articles/ocean.htm).
6. Goodwin, C. Privacy: Recognition of a consumer right. J. Public Policy
Mark. 10, 1 (spring 1991), 106–119.
7. Hoffman, D., and Novak, T. A new marketing paradigm for electronic
commerce. Inf. Soc.: An Int. J. 13, 1 (1997), 43–54.
8. Hoffman, D., and Novak, T. Privacy and electronic commerce. Handout
prepared for Electronic Frontier Foundation/Silicon Valley Industry
Briefing with Ira Magaziner on Global Electronic Commerce and Personal
Privacy Protection (Aug. 5, 1997).
9. Landesberg, M., Levin, T., Curtin, C., and Lev, O. Privacy Online: A
Report to Congress. Federal Trade Commission, June 1998
(www.ftc.gov).
10. Nielsen Media Research. Nielsen Media Research/CommerceNet Internet
Demographics Study. Spring, 1997 (www.nielsenmedia.com/commercenet/).
11. Pitkow, J., and Kehoe, C. 7th WWW User Survey. Georgia Tech
Research Corp., June 1997 (www.gvu.gatech. edu/user_surveys/).
12. Wang, H., Lee, M., and Wang, C. Consumer privacy concerns about
Internet marketing. Commun. ACM 41, 3 (Mar. 1998), 63–70.